Ombudsman Advocacy and Culture Change: Achieving Resident-Directed Care in Daily Advocacy

As advocates for residents living in long-term care facilities, ombudsmen have long promoted individualized, resident-directed care. They incorporate culture change in their regular activities, advocating for residents, working with families, facility staff and administration and others through Culture Change Coalitions and state and national quality initiatives. This webinar demonstrates how long-term care ombudsmen can promote culture change practices at both the individual and systemic level during daily advocacy and complaint resolution. During this interactive webinar we will review tips for ombudsman advocacy, discuss the role of the ombudsman in culture change and review two case studies.

Webinar Materials


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